Every hour spent checking an unsuitable property is an hour unavailable for a stronger prospect, and early screening can be a handful in a busy acquisition pipeline. Buyers and lenders search listings, look up owners, compare prices, and check the numbers. The process can send a person or even a team through several databases and a round of broker calls.
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<b>As financial institutions embrace intelligent banking, real-time financial events are creating </b><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dm2AuliEdbQg&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=new+opportunities+for+contextual+engagement&index=1&md5=9d5dfb4947986e43d1ff775b8da07489" shape="rect"><b>new opportunities for contextual engagement</b></a><b>, personalized interactions and Next-Best-Actions beyond traditional digital channels.</b>
</strong></p><p></p><p>BARCELONA, Spain--(BUSINESS WIRE)--November 5, 2026--</p><p>
<a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Flatinia.com%2Fen%2F&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=Latinia&index=2&md5=a8f62ce34b1d0ce8f640a1b700f0d3bb" shape="rect">Latinia</a>, a provider of decision-centric banking technologies, today outlined its vision for the next evolution of customer engagement in financial services: <b>a model in which banking interactions are driven not simply by digital journeys or customer activity within banking applications, but by the </b><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6p2gSb3mZ6Q&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=financial+events+shaping+customers%27+everyday+lives&index=3&md5=b25665f8e29ef09d0b9024ff50ecb1dd" shape="rect"><b>financial events shaping customers' everyday lives</b></a><b>.</b>
</p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20261105703221/en/" rel="nofollow">https://www.businesswire.com/news/home/20261105703221/en/</a></p><p>
As banks continue investing in digital experiences and intelligent technologies, <b>Latinia believes the next opportunity lies in connecting </b><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ffinance.yahoo.com%2Ftechnology%2Fai%2Farticles%2Flatinia-intelligent-banking-begins-real-120000668.html&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=real-time+financial+activity&index=4&md5=002e0f0a1e0206e000eab93c315994d2" shape="rect"><b>real-time financial activity</b></a><b> with contextual decisions that create value for both customers and financial institutions.</b>
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<a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaMqkZPepTsE&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=%26%238220%3BCustomers+do+not+live+their+financial+lives+inside+a+banking+app%2C%26%238221%3B&index=5&md5=431bff81a172301fcb7af4e08df051e3" shape="rect">“Customers do not live their financial lives inside a banking app,”</a> said Marc Alcón, CEO of Latinia. “They live them while making purchases, receiving payments, traveling, saving and managing their daily finances. <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DOvzzihgk7lQ&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=Those+are+the+moments+when+banks+have+an+opportunity+to+become+genuinely+relevant.%26%238221%3B&index=6&md5=d84536a9d1bdeeba4def80b32e4c0cc9" shape="rect">Those are the moments when banks have an opportunity to become genuinely relevant.”</a>
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<b>From Customer Journeys to Customer Moments</b>
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Traditional customer engagement strategies have largely focused on orchestrating interactions through campaigns, segments and predefined digital journeys.
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While these approaches remain essential, financial events introduce a different dimension: <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DGwuF7k8Ntto&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=opportunities+to+respond+to+what+is+happening+in+a+customer%27s+financial+life&index=7&md5=5ab4fc507b479968dd1e5b3b363936d1" shape="rect">opportunities to respond to what is happening in a customer's financial life</a>, even when the customer is not actively interacting with the bank.
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A card transaction abroad, an incoming payment, a recurring expense or a change in account activity can provide context for a timely interaction. Depending on customer preferences and institutional policies, that interaction might involve <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Flatinia.com%2Fen%2Fsolutions%2Fsecurity-and-regulation&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=a+security+alert&index=8&md5=906126af0d6f81c617c279590064c0a6" shape="rect">a security alert</a>, useful financial information, a relevant service recommendation or no communication at all.
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According to Latinia, the objective is not to increase the volume of customer communications, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6p2gSb3mZ6Q&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=but+to+improve+their+relevance&index=9&md5=d7bc58f1b9eaa18472175c2b12f47659" shape="rect">but to improve their relevance</a>.
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<b>“The future of banking engagement is not about sending more messages. It is about recognizing when a financial event creates a meaningful opportunity to act,”</b> Alcón added.
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<b>Turning Financial Context into Relevant Actions</b>
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Latinia's <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Flatinia.com%2Fen%2Fcases%2Fprofitability-banking-communication&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=real-time+decisioning+technology&index=10&md5=8e0710456097c892e23bd763808ab596" shape="rect">real-time decisioning technology</a> enables banks to evaluate financial events using contextual variables such as transaction characteristics, timing, customer preferences and applicable business rules.
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Through capabilities including alert subscriptions, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQd0VTOiUODo&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=contextual+decisioning+and+Next-Best-Action+strategies&index=11&md5=21a134b39c84113ed00a0b958558f82c" shape="rect">contextual decisioning and Next-Best-Action strategies</a>, financial institutions can determine which interactions are appropriate and how they should be executed.
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Geographic context can add another dimension of relevance, helping institutions evaluate the circumstances surrounding a transaction and identify appropriate customer interactions.
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By applying these capabilities within <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ffinance.yahoo.com%2Ftechnology%2Farticles%2Flatinia-defines-decision-governance-layer-123000421.html&esheet=54636198&newsitemid=20261105703221&lan=en-US&anchor=a+centralized+decision+and+governance+layer&index=12&md5=ee4f97eec05739944e0d62abffdde172" shape="rect">a centralized decision and governance layer</a>, banks can extend customer engagement beyond predefined journeys while maintaining control over business policies, communication priorities and execution.
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This approach creates opportunities to move beyond mandatory transactional notifications toward more personalized, service-oriented interactions, without compromising the governance required for mission-critical banking processes.
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<b>The Next Frontier of Intelligent Banking</b>
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Latinia believes that intelligent banking will increasingly be measured by an institution's ability to recognize customer needs and respond appropriately as financial events unfold.
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This requires bringing together transactional information, contextual intelligence, customer preferences and governed decision-making at the moment an interaction can create value.
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“The next competitive advantage in banking will not come from having more digital touchpoints,” concluded Alcón. “It will come from making every interaction more relevant, timely and useful. Every banking event has the potential to become a customer moment, provided the bank has the intelligence to recognize it and the governance to act on it.”
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<b><i>About Latinia</i></b>
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<i>Latinia is a decision-centric banking software company providing the real-time decision and governance layer between critical financial events and customer interactions. Its technology enables financial institutions to evaluate banking events in real time, apply business rules and governance, and orchestrate resilient and traceable customer interactions across digital channels.</i>
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<i>Purpose-built for payments, authentication, fraud prevention and other mission-critical banking processes, Latinia helps banks transform real-time financial events into secure, contextual and measurable customer interactions.</i>
</p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&sty=20261105703221r1&sid=ventb&distro=nx&lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20261105703221/en/" rel="nofollow">https://www.businesswire.com/news/home/20261105703221/en/</a></span></p><p>
<b><i>Press Contact
</i></b><i><br>Oriol Ros (Corporate Development) – <a rel="nofollow" href="mailto:oros@latinia.com" shape="rect">oros@latinia.com</a></i>
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<p>DUBLIN--(BUSINESS WIRE)--November 5, 2026--</p><p>
<a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.shinka.io%2F&esheet=54636118&newsitemid=20261105633130&lan=en-US&anchor=Shinka&index=1&md5=05f6ee7deddee3708a2bfd13bd8353a7" shape="rect">Shinka</a>, the independent, agnostic mediation layer for video advertising, today announced it has closed a €1.9M ($2.2M) seed round, led by a group of Irish angel investors, with backing from Enterprise Ireland. Meanwhile, Crowley Millar served as legal counsel to Shinka, supporting it throughout the seed funding round.
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The timing reflects the market at a tipping point, as digital formats are expected to account for <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.worldooh.org%2Fnews%2Fwoo-global-ooh-expenditure-report-2026&esheet=54636118&newsitemid=20261105633130&lan=en-US&anchor=49%25&index=2&md5=b68ee4f07a33c19cd87532a5dc580e9d" shape="rect">49%</a> of worldwide OOH advertising revenue in 2026. This new funding will help grow the team, deepen the platform’s integrations with demand partners, and expand into the US and APAC.
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Shinka brings a mediation layer to both Connected TV (CTV) and digital out-of-home (DOOH). DOOH, in particular, still runs largely on legacy technology and manual booking. As a real-time auction layer that routes each ad impression to the highest-paying demand source, mediation is a proven, standard part of the advertising stack that DOOH is missing. Shinka’s platform gives media owners that missing layer, so screens fill from multiple demand sources automatically through real-time auctions, providing transparency and real-time reporting instead of manual deals and blind spots.
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The Dublin-based adtech company was founded in 2024 by Kieran Greene, who, after spending seven years building deep expertise in stakeholder management, data-driven decision-making, and operational efficiency at Google, set out to create something more agile for the industry. As such, Shinka provides real-time, action-based programmatic mediation tools to media owners to maximise ad revenue while providing advertisers with transparency and real-time reporting. Customers include Gas Station TV (GSTV).
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<b>Kieran Greene, Founder and CEO of Shinka, comments: </b>“Mediation transformed how mobile apps monetise more than a decade ago, and programmatic trading did the same for Connected TV. OOH has gone digital, but it's still traded on legacy technology and manual bookings. Shinka has been built so any media owner can plug in and let the technology do the work. This funding round will enable us to expand the team while taking the platform into new markets.”
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<b>Amanda Ward, Manager Digital Technologies & International Education at Enterprise Ireland, said: </b>“Shinka is a strong example of the high-potential start-ups Enterprise Ireland supports: founder-led, built on deep industry expertise, and focused on global markets from day one. This funding marks an important step in the company’s growth, and Enterprise Ireland is pleased to support Kieran and the team as they scale and enter new markets.”
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<b>About Shinka</b>
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Shinka is an ad technology platform that makes video advertising simple. Founded in 2024 and headquartered in Dublin, Shinka provides real-time, auction-based programmatic mediation for DOOH and CTV inventory, helping media owners maximise ad revenue while giving advertisers transparency and real-time reporting. Find out more: <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fshinka.io&esheet=54636118&newsitemid=20261105633130&lan=en-US&anchor=shinka.io&index=3&md5=e5e3bd1b964b5c84b8731ef9c93ff0e9" shape="rect">shinka.io</a>
</p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&sty=20261105633130r1&sid=ventb&distro=nx&lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20261105633130/en/" rel="nofollow">https://www.businesswire.com/news/home/20261105633130/en/</a></span></p><p>
<b>Press contact
</b><br>Fatima Mohamed, Bluestripe Group
<br><a rel="nofollow" href="mailto:shinka@bluestripegroup.co.uk" shape="rect">shinka@bluestripegroup.co.uk</a>
</p>
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