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Cursor MCP Server Now Powered by ZoomInfo as the GTM Context Layer

<p>VANCOUVER, Wash.--(BUSINESS WIRE)--September 11, 2026--</p><p> ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced that its MCP Server is now listed on the Cursor Marketplace, giving developers and revenue teams a native way to bring ZoomInfo's verified GTM data into Cursor's AI coding agent. </p><p> SpaceXAI users install the <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcursor.com%2Fmarketplace%2Fzoominfo&amp;esheet=54598889&amp;newsitemid=20260911992328&amp;lan=en-US&amp;anchor=integration+directly+from+the+Cursor+Marketplace&amp;index=1&amp;md5=7bcca48a26f93d04492731340b436da0" shape="rect">integration directly from the Cursor Marketplace</a> with a single command, and from that point Cursor agent conversations can call ZoomInfo's verified GTM data as a first-class data source alongside the codebase itself. The connective tissue underneath the integration is <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fgtm.ai&amp;esheet=54598889&amp;newsitemid=20260911992328&amp;lan=en-US&amp;anchor=GTM.AI&amp;index=2&amp;md5=33655cefc75ef1554823b9f2d5916da4" shape="rect">GTM.AI</a>, ZoomInfo's headless GTM context layer, the same API and Model Context Protocol home that already powers Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, and many more. </p><p> “SpaceXAI is built to help developers move from idea to execution with greater speed and confidence. By bringing ZoomInfo’s verified GTM intelligence directly into the Cursor agent experience, we’re giving technical and revenue teams access to a more seamless way to research accounts, understand buyers, and turn insight into action without leaving the tools where they work,” said Toni Adams, SVP Partnerships, SpaceXAI . “This integration makes business context accessible alongside the codebase, helping teams collaborate more effectively on the products and go-to-market motions they build.” </p><p> <b>How does the ZoomInfo and SpaceXAI integration work?</b> </p><p> The plugin installs from the Cursor Marketplace with the command /add-plugin zoominfo. It ships 14 skills, including account research, list building, buying committee mapping, competitor analysis, and company enrichment, giving Cursor agent conversations the ability to research companies and contacts, analyze buyer intent, and build prospect lists without leaving the editor. </p><p> A user can ask Cursor's agent to find companies spiking on a given technology's buyer intent, then request contacts at those accounts. The agent enriches the records and automatically flags any contact marked Do-Not-Call, so outreach defaults to a direct line or email instead of a mobile number. </p><p> <b>What is GTM.AI?</b> </p><p> GTM.AI is ZoomInfo's headless GTM context layer. It provides access to ZoomInfo's verified data graph (100M companies, 500M contacts, and billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol, so any agent, platform, or workflow can plug in. Cursor is one of dozens of surfaces where GTM.AI already runs, alongside Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Alysio, Claude, and ChatGPT. </p><p> <b>Availability</b> </p><p> The ZoomInfo MCP Server for Cursor is generally available today on the Cursor Marketplace. </p><p> <b>About ZoomInfo</b> </p><p> ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers. </p><p> GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Alysio, Claude, ChatGPT, and dozens more. </p><p> Learn more at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54598889&amp;newsitemid=20260911992328&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=3&amp;md5=1baa54e659d643c47b28608211f064da" shape="rect">zoominfo.com</a> and <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fgtm.ai&amp;esheet=54598889&amp;newsitemid=20260911992328&amp;lan=en-US&amp;anchor=gtm.ai&amp;index=4&amp;md5=cdc8426579c39c96cb2ac8a58145902b" shape="rect">gtm.ai</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260911992328r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260911992328/en/" rel="nofollow">https://www.businesswire.com/news/home/20260911992328/en/</a></span></p><p> <b>Media contact:</b> Public Relations Team, ZoomInfo: <a rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a> </p>

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Xapien Secures $56 Million to Scale Dynamic Due Diligence Globally

<p><strong></strong></p><p class="bwalignc"><strong> <i>Business relationships now move faster than the processes built to protect them. Xapien's dynamic approach breaks a decades old compromise between speed and assurance.</i> </strong></p><p class="bwalignc"><strong> <i>Growing 350%+ in Annual Recurring Revenue over the last 24 months, Xapien is helping clients eliminate unmonitored third-party risk.</i> </strong></p><p></p><p>BOSTON--(BUSINESS WIRE)--September 11, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fxapien.com%2F&amp;esheet=54600505&amp;newsitemid=20260910477349&amp;lan=en-US&amp;anchor=Xapien&amp;index=1&amp;md5=fb6a94a2727dd47c25acfddb7c7575a2" shape="rect">Xapien</a>, the AI-native due diligence platform, today announced a $56 million investment round led by Spectrum Equity, a growth equity firm with two decades’ experience in risk and compliance technology, including World-Check and Verafin. Existing investor YFM Equity Partners also participated in the round. This growth investment will be used to build out Xapien’s U.S. presence, where it already generates 50% of its revenue, expanding its Boston office and relocating the CEO and other leaders. </p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20260910477349/en/" rel="nofollow">https://www.businesswire.com/news/home/20260910477349/en/</a></p><div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img src="https://mms.businesswire.com/media/20260910477349/en/2892371/4/Team_photo_Sep_2026_5_copy.jpg" alt="Xapien team photo"><p style="font-size:85%;">Xapien team photo</p></div><p> Business relationships are a key source of ongoing risk, yet budget and time constraints force organizations to reserve due diligence scrutiny for only a fraction of these counterparties, leaving them with significant blind spots. This gap in diligence coverage has consequences, as only 30% of organizations report having the bandwidth to assess even half of their business relationships. </p><p> Xapien’s dynamic due diligence platform enables full counterparty coverage and risk visibility without compromising on speed or scale. The AI-native platform delivers on the promise of automation with compliance-grade results. Xapien reads the open web, corporate records, sanctions lists, and media in any language – resolving against the thousands of similarly-named people and entities – then performs human-grade risk analysis and returns a clear, fully sourced and auditable report in minutes, not days. Xapien clients report 90% of onboarding cases can be fully automated and analyst teams can spend time on higher risk complex cases. Currently in beta, Xapien Live gives companies a persistent view of their counterparty<i> </i>risk, enabling them to transition from static, periodic diligence to continuous risk surveillance. </p><p> "Third-party due diligence has remained stubbornly manual for twenty years," said <b>Chris Green, CEO of Xapien</b>. "Hence, businesses have had to ration their scrutiny to a subset of relationships with one-off checks at the point of onboarding, leaving them massively exposed. This funding lets Xapien pursue its mission to give compliance, legal, and procurement teams full visibility on every counterparty, all the time, giving organizations the confidence to move at speed.” </p><p> <b>Adam Margolin, Managing Director, Spectrum Equity added </b>“Xapien represents a rare opportunity for Spectrum to back a team with deep domain expertise that has been laser focused on harnessing innovative AI technology to transform and automate enhanced due diligence. Xapien is fast emerging as a new standard for counterparty risk management, and we are excited to support Chris, Dan and Shaun in this next stage of growth.” </p><p> Xapien was founded in 2018 by Dan Secretan and Shaun O'Mahony along with CEO Chris Green who joined in 2022, all three veterans of BAE Systems' financial crime and national security divisions. The Company serves multinational corporations, law firms, private banks, and leading universities and nonprofits, as well as powering automation for leading professional services firms. The company has seen rapid market adoption, with 350 clients and partners in 15 countries now using Xapien to transform their due diligence capabilities. Representative clients include Greenberg Traurig, ABB, Dow Jones Risk &amp; Compliance, and KPMG. </p><p> Commenting on the role that Xapien has played in modernizing the industry, <b>Joel Lange, EVP &amp; General Manager, Risk and Enterprise Dow Jones said</b> "For too long, compliance teams have had to choose between the depth of their research and the speed at which they need to act. Xapien shows that automation can deliver both, helping organizations conduct rigorous due diligence more efficiently and make faster, smarter risk-based decisions.” </p><p> Built for highly regulated environments, Xapien transforms due diligence workflows and throughput, enabling organizations to scale operations and onboard business partners faster. Xapien’s mission is to make its dynamic due diligence the new global standard by which all organizations manage all third-party risk. </p><p> <b>About Xapien</b> </p><p> Xapien has established a new standard in enterprise due diligence in today's evolving risk landscape. With unparalleled accuracy and performance, Xapien’s AI-native platform provides complete visibility of third-party risk across any business’s ecosystem without sacrificing commercial speed. </p><p> The firm, founded by technology experts with decades of experience in intelligence and financial crime, is trusted by the world's largest companies. Xapien serves 350 clients across multinational corporations, law firms, private banks, and leading universities and nonprofits, as well as powering automation for leading professional services firms. </p><p> For more information visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.xapien.com%2F&amp;esheet=54600505&amp;newsitemid=20260910477349&amp;lan=en-US&amp;anchor=www.xapien.com&amp;index=2&amp;md5=8cadaf087a6cb1288147256ea5920745" shape="rect">www.xapien.com</a> or follow us on <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxapien-ai&amp;esheet=54600505&amp;newsitemid=20260910477349&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=3&amp;md5=c795fa4f41ca63b25dca6ebcaafb9795" shape="rect">LinkedIn</a>. </p><p> <b>About Spectrum Equity</b> </p><p> Spectrum Equity is a leading growth equity firm providing capital and strategic support to category-leading software, artificial intelligence, and data businesses. Representative investments in the risk &amp; compliance space include CyberCube, Empyrean Solutions, Ethoca, Netcraft, Origami Risk, Quavo, Verafin and World-Check. For more information, including a complete list of portfolio investments, visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.spectrumequity.com&amp;esheet=54600505&amp;newsitemid=20260910477349&amp;lan=en-US&amp;anchor=www.spectrumequity.com&amp;index=4&amp;md5=94a25e13feb18d59c94b9d2e0ff415eb" shape="rect">www.spectrumequity.com</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260910477349r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260910477349/en/" rel="nofollow">https://www.businesswire.com/news/home/20260910477349/en/</a></span></p><p> <b>Media Contact </b><br>Jessica Denny <br><a rel="nofollow" href="mailto:Comms@xapien.com" shape="rect">Comms@xapien.com</a> </p>

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How Moburst built an integrated framework for answer engine optimization

Digital growth teams have spent a decade optimizing for two audiences: the search engine algorithm and the human scrolling past it. A third audience has emerged that does not scroll at all. It poses a query, receives a synthesized answer, and converts, often without clicking through to a traditional destination page.

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Fairing Launches Advanced Attribution to Measure What Actually Drives Sales Across Podcasts, TV, Creators and AI

<p><strong></strong></p><p><strong> <i>New product helps marketers move beyond channel-level signals to understand which creators and touchpoints are driving revenue.</i> </strong></p><p></p><p>NEW YORK--(BUSINESS WIRE)--September 10, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ffairing.co&amp;esheet=54601631&amp;newsitemid=20260910626022&amp;lan=en-US&amp;anchor=Fairing&amp;index=1&amp;md5=26a5546fafbde29ff9fd5e6fb187d6cb" shape="rect">Fairing</a>, the zero-party data measurement and attribution platform, today announced the launch of <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ffairing.co%2Fproduct%2Fadvanced-attribution%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dadvanced-attribution&amp;esheet=54601631&amp;newsitemid=20260910626022&amp;lan=en-US&amp;anchor=Advanced+Attribution&amp;index=2&amp;md5=be6f7d320ae182e3defa8f0b3f7f4006" shape="rect">Advanced Attribution</a>, a new product that identifies the specific podcasts, TV placements, creators, and AI platforms driving a brand's sales. </p><p> Advanced Attribution builds on the "How did you hear about us?" (HDYHAU) post-purchase survey that Fairing helped popularize. When a customer selects a channel, the product asks a dynamic follow-up question tailored to that answer, turning a channel-level response into a named source. </p><p> Brands are investing more than ever in channels that never produce a measurable click. A customer hears about a product on a podcast, sees a creator use it, or asks ChatGPT for a recommendation, then searches for the brand days later. Pixel-based and modeled attribution credit the last touch, typically search or direct, and the channel that created the demand goes unmeasured. As discovery fragments across audio, video, influencers, and AI, that gap is widening. </p><p> Advanced Attribution closes it by going one level deeper than the standard HDYHAU question. A customer who selects YouTube can identify the creator who influenced them, while someone selecting a Podcast can identify the show. Those citing ChatGPT or another AI assistant can share what they asked. In early rollouts, Advanced Attribution uncovered up to 50% more usable attribution signal from the same order volume, with no change to survey placement or response rates. </p><p> The product also introduces managed auto-suggest lists, which keep response options current without brands maintaining them manually. As customers type a free-form "Other" response, matching options surface in real-time, helping turn otherwise ambiguous answers into structured, actionable attribution data. </p><p> <b>Matt Bahr, co-founder and CEO of Fairing</b>, said: “<i>Marketing measurement has traditionally been very good at telling brands where a conversion happened, but much less effective at explaining what created the demand. That's becoming a bigger problem as more discovery happens in environments that never produce a click. Advanced Attribution gives brands a layer of evidence no pixel or model can: the customer's own account of what influenced their decision, captured in enough detail to act on."</i>” </p><p> <b>Jessica C. VP of Operations, </b><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fpodscalemedia.com&amp;esheet=54601631&amp;newsitemid=20260910626022&amp;lan=en-US&amp;anchor=Podscale&amp;index=3&amp;md5=21b6766396803ece99e6655a0d22acb4" shape="rect"><b>Podscale</b></a><b> </b>said: “<i>Knowing a customer heard about a brand through a podcast doesn't provide advertisers with enough information. We need to understand which shows influence purchases, so we can make better decisions about where to invest and how to scale campaigns. Advanced Attribution gives us that additional level of insight directly from the customer, helping connect individual podcast placements more clearly to revenue</i>.” </p><p> Advanced Attribution launches on September 10 in beta, with brands able to request early access to the new functionality, while Fairing continues to develop the product based on customer usage and feedback. The company plans to expand the feature set over the coming months ahead of general availability in January 2027. </p><p> <b>About Fairing</b> </p><p> Fairing is the attribution platform that turns direct customer feedback into reliable marketing attribution data. By transforming in-moment, zero-party signals into marketing clarity, Fairing helps brands uncover what truly drives discovery and purchase across all channels - even those traditional analytics can’t measure. The result is accurate, privacy-safe attribution data that connects every marketing moment without relying on cookies, pixels, or guesswork. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260910626022r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260910626022/en/" rel="nofollow">https://www.businesswire.com/news/home/20260910626022/en/</a></span></p><p> <b>Media contact </b><br><a rel="nofollow" href="mailto:jennie.sheldon@bluestripegroup.co.uk" shape="rect">jennie.sheldon@bluestripegroup.co.uk </a><br> <br><b>Business &amp; sales contact </b><br><a rel="nofollow" href="mailto:hello@fairing.co" shape="rect">hello@fairing.co</a> </p>

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Alibaba's AI video model rises to No. 2 in global rankings, as OpenAI's Sora and ByteDance's Seedance fall away

The release arrives at a moment of remarkable upheaval in the AI video generation market — and Alibaba appears keenly aware of the timing. OpenAI discontinued Sora after it proved financially unsustainable. ByteDance indefinitely shelved the international rollout of Seedance 2.0 following a barrage of copyright complaints from Hollywood studios. For enterprise procurement teams that had been evaluating or integrating those tools into marketing, advertising, and content production workflows, the competitive landscape has contracted sharply in a matter of months.