AdRoll, a San Francisco-based company that provides ads for online videos, has secured $605,000 of a $1 million Series A round from True Ventures and Colin Wiel Investments, according to a regulatory filing cited by PE Week Wire. Entrepreneur Auren Hoffman is among the investors, and he wrote about the company here.
The company, which goes by the name Postroller, is run by Tod Sacerdoti, a former executive with Plaxo and Spoke Software.
4:51 pm
VentureBeat » BrightRoll serving contextual ads in video said:
[...] BrightRoll, a San Francisco company that places relevant advertising in vidoes, has launched with an expected $1 million in funding (we’d reported this when the company was still called PostRoller). [...]
9:29 am
Cost Per News » Blog Archive » BrightRoll Pushes Contextual Ads in Video said:
[...] With $1 million in funding, BrightRoll (formerly PostRoller) is seeking to carve out a niche of contextual ad serving by making use of networks of various sites. While this is not particularly a new concept (see BlipTV or Streetfire or Magnify), BrightRoll has attracted huge media players such as MetaCafe. The main question for BrightRoll and the others in this vertical is… what about Google? We know contextual Adsense ads are coming from Google in the YouTube and Google Video platforms, and that will set an industry standard in terms of relevancy and performance metrics. Will these competitors have time to line up major players before Google formally enters the market? BrightRoll takes 50 percent of the ad revenue, but charges less depending on volume. He’ll never compete with a Valueclick, or sell ads to CNN. However, Sacerdoti said he wants to sign up networks of sites, so that he can run a relevant advertisement across, say 25 entertainment sites. The trick is getting a large enough network to make this pay. [...]